I’ve been using Alfie for jewellery and recommending him to friends and colleagues for over 6 years now. I can honestly say that he is one of the best jewellers I’ve ever come across; far higher standards than the typical retail jewellers on the high street and extremely competitive prices for such quality merchandise! To top it off he’s a really good guy to meet and deal with!

Graham Hayhoe
Bank of America Merrill Lynch | 2 King Edward Street | London EC1A 1HQ

I was first introduced to Alfie over 10 years ago and was told by a friend that if I wanted quality jewellery then I should look no further. He was 100% correct. Alfie has made me 5 items over the years and they were all stunning. The care, attention and quality of work were superb. I have subsequently recommended others to him and they also felt exactly the same.

Jon Hinton
director bond trading company

One of the best recommendations I've had. Alfie has always been extremely helpful and certainly knows his stuff. His creative ideas and knowledge of jewellery has given my wife some amazing pieces, and his competitive prices keep me happy!

Olly Wilson

The jewellery I have had made by Alfie over the last 10-15 years has always been of the highest quality. His attention to detail is second to none, which is why I have recommended him to many friends and colleagues over the years; who have been delighted with the results.

Paul John

Over the course of nearly 10 years now, I have trusted Alfie on every piece of handmade jewellery I ever wanted made. 
It is the hardest thing possible to impart to another person what is pictured in your own minds eye and to actually finish with the piece that you had always imagined - Alfie has always achieved this for my wife and I. 
Whether it has been an intricately designed bespoke one off, or a simple ring; Alfie has listened to our thoughts, qualified our wishes and then professionally advised on the best course of action for each piece before going ahead, then finally presenting the perfect finished article on time. 

I couldn't recommend a better jewellery maker than Alfie if I tried.

Alastair Bols

We first knew Alfie when he was recommended to make my engagement ring and he made the whole experience incredibly exciting and special – something I’ll never forget.  We’ve put our trust in him to make jewellery for us on four more occasions and have never been let down.  With Alfie you know you’re getting a one-off and something that has been crafted with as much care and attention as you would give it.

Victoria Fellows

Alfie made a beautiful eternity ring for me 10 years ago; I immediately fell in love with it and have never taken it off. It is such a stunning piece of jewellery that it often gets complimented. Over the years this has led to Alfie designing and making everything from engagement rings, sapphire earrings, to strings of pearls for over 50 of my clients. They are always overjoyed with the fabulous pieces he presents them with, often commenting on how easy he makes the whole process.

Craig Purves
creative director/salon owner

The first reason that I buy my jewellery from Alfie is because he offers a wonderful, personal service.  It is a pleasure to visit Alfie to talk about any special pieces of jewellery that I may be considering.  Secondly, Alfie is creative, sensitive and meticulous.  Whether it is a special item I am after, or something classic, I know that I can rely on him to produce enduring pieces of excellent quality. Lastly, (and most importantly), the prices are very competitive and I have no hesitation in recommending Alfie. He’s definitely worth a visit!

Pamela Groocock

Dear Alfie,
Thank you so much for the personalised service you provided us when looking for an engagement ring. Your advice and help was invaluable, and the resulting ring absolutely perfect! Kate isn’t easy to please, and she was delighted!

You guided our choice regarding the style of Kate’s engagement ring; and then made a ring we were so delighted with that we returned 18 months later and discussed the design of the eternity ring. We were just as delighted with that! You have looked after us wonderfully, and it is lovely to know we have a tailor made product.

“Alfie discussed the design, and made my wife’s engagement ring, wedding ring and eternity ring.  He spent a great deal of time discussing the details, and was extremely patient and good-natured with all our questions. The resulting rings have been absolutely spectacular: perfect in every way. There is no other jeweller I would go to.”

Louis Michaels

I have known Alfie for over 4 years now and he has commissioned several pieces for me. These range from an 4-carat diamond eternity ring in white gold for my wife, a pear diamond and emerald necklace, through to pair of gold, 1-carat diamond cufflinks for a client.
His work and attention to detail are remarkable, a true artisan.  He’s a quality craftsman in the real tradition of Hatton Garden.

Having bought jewellery pieces at major jewellers in the past, compared to Alfie’s ability to source better stones, produce superior designs and apply immaculate settings to the shear quality of his work - I would never go to a retail chain again.

All of the the jewellery is produced in-house by Alfie and his team, though the really nice thing is that you are involved along the whole process - the choice of stone, the input to design and the final setting.
Nothing compares to having your own “private jeweller” instead of an under qualified shop assistant trying to push a sale on you. 
The value for money is also remarkable- hand crafted unique pieces at 20% more competitive prices than the well-known jewellery chains.

Not limited to just brilliant jewellery Alfie’s network of artisans and specialists extends to premium watches as well.
My gold Rolex Submariner was badly damaged, (with a broken face and dented links), though Alfie sourced a full repair and service, all for just under £700. 
Not only that but he managed to secure one of the new Stainless Rolex Submariners well under market rates for me too.

I highly recommend Alfie to anyone that wants a special piece designed, repairs or adjustments made to existing pieces or family heirlooms or to source a great deal on a luxury watch.

All with Alfie’s personal service and the highest quality workmanship.

Ross Bennie

We regard Alfie as something of a secret. Many of our friends had beautiful engagement rings made by him, and were all uniformly very happy with their finished pieces. So when we decided to buy an eternity ring, Alfie was the obvious choice! The ring itself is fabulous  - elegantly made and showing all the skill you would expect of a jeweller of Alfie's ability. Not only this but Alfie is a very easy-going guy who is very happy to provide whatever advice you want, and he will also stop you from making any errors of judgment, which is very important when you're designing rare purchases.  Buying from a proper artist, and collaborating one-to-one is so much more satisfying and fun than being just another customer in some huge shop. The whole experience is far more personal and it gives you the extra dimension of having a story behind the jewellery as well!"

Dan Whitehead

Alfie Best has made diamond earrings, diamond rings and our wedding rings. I am always delighted with the result. He is fairly priced and has a fantastic eye for design and style. The work is always finished on time, to a very high standard.
I have recommended him to many friends, who are all very happy with the pieces he has made.

Denise Reeves

We have known Alfie since 2008, when a friend recommended him to design and make our wedding bands and my engagement ring: since then, we have gone back to him on numerous occasions for a number of pieces, ranging from the simple (diamond studs; minor repairs to old items) to the elaborate (a superb pair of diamond cufflinks and a beautiful opal ring).
Working with him is always a pleasure: he is friendly and professional, and possesses an uncanny ability to judge a person's 'jewellery personality': very useful when commissioning something as a surprise. And one does work 'with' him: the process is always collaborative, and it goes without saying that it's much more exciting to design your own piece than to get something 'off the peg' from a high street jeweller, and considerably better value too. I would happily recommend him to anyone - providing doesn't get too busy to fit me in!

Jo Adlam & Ben Harrild

I needed an engagement ring made earlier this year and was introduced to Alfie by a colleague as a candidate for the job. Having already met with a few other well qualified ring setters it still only took me a few minutes within our first meeting to have no doubt that Alfie was going to be the best man for such an important mandate. Alfie took a lot of time listening to me and gave objective feedback which led to a stunning result. The work was done ahead of schedule and the result was beyond my already high expectations. I am so pleased with his work and my fiancé gets compliments on her ring wherever she goes. Having had a specific design in mind before we met, I was astonished he was able to recreate so specifically what we discussed. I'd do it all over again without thinking, although when I go back to him I hope its not for another engagement ring!

Ryan Cameron